Although there are no buds on the trees just yet, I can feel in the air that spring is on its way! It might just be my wishful thinking, but I’m sure it’s staying lighter a bit later each day, it’s still cold, but it’s not quite as dreary, and Easter is almost in sight! It’s a perfect time of year to spring clean your treatment menu (see what I did there?), and show clients how to keep looking their best throughout the season.
Here are my 3 top tips to update your treatment menu for spring:
1. Introduce Key SS16 Beauty Trends
Keep your treatment menu on trend and subtly bring in inspiration from the SS16 Fashion Shows. Key looks featured were colourful make-up, beautiful eyes, long hair and buzzcuts. This will be really easy to incorporate into your treatment menu as all fashion and beauty pieces for SS16 will be taking inspiration from the same place, meaning it will be no problem to get your hands on a striking blue eye shadow (trust me on this one)!
You could introduce colourful eye make-up (ala Phillip Lim, Lanvin and Diane Von Furstenberg) to any fast beauty or make-up treatments. Or even better, hold masterclasses to show clients how to wear the look they’ve seen on all the catwalks. A lot of people are understandably scared of stepping out of their comfort zone with make-up, so this is a great opportunity to show them how it’s done.
For some clients an easier daytime look will be all they want, so give them the beautiful eyes look and focus on making the most of their eyes and eyelashes with a set of false lashes, and cream or white tightlining like Elie Saab and Rochas. Make sure you’ve got plenty of retail stock of the products you’re using so they can re-create their new look at home!
An easy re-creation is offering a natural styling for long hair like Balmain and Pacco Rabanne, but would any of your clients be brave enough to get a buzzcut like the models in the Versace show?
2. Offer ‘Spring Cleaning’ Packages
Let’s be honest, some beauty treatments don’t get a lot of love during the winter, so remind clients that spring is on its way with a ‘Spring Cleaning’ package. You could include things like luxury pedicures, a full body exfoliation, and a hair restyle and colour. With the days getting longer and not quite as many layers needed, people start to think about their beauty routine more (no more hiding roots under a bobble hat!) so offering a package which can prep them for spring will be a winner.
3. Put any Christmas Retail Stock Away
If you still have Christmas specific retail items on your shelves now, don’t try to keep discounting them (it’s not great for your tills, and doesn’t look good to customers), pop them away for Christmas 2016. We all know it will come around fast enough!
Happy Spring Cleaning! X