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Boost Salon Bookings & Increase Retail Sales

Early new year can be a quiet time for the beauty industry after the madness of party season, however we have a few handy tips and strategies to get your appointment book full and give your retail sales the little boost that they need.

Delight the savvy shopper

  • Offer reductions on treatment prices for your quieter mid-week days
  • Promote through your social media accounts
  • Send out an e-blast to your clients. Make sure you clearly state the T&C’s of your promotion
  • Group relevant retail items together and sell at a reduced price

Visual Merchandising

  • Ensure your retail space looks pristine. Dust down those shelves and ask your suppliers for new marketing materials to revive and refresh retail displays.

Bespoke It

  • Ensure that your client consultation records are up to date with all of the relevant data that will help you when it comes to creating a bespoke retail experience including skin type, skin concerns, and favourite brands. Always remember that you are fulfilling a need when you retail to your clients; it’s not a hard sell.

Take it After Hours

  • Host an evening retail event. Get your suppliers involved to offer guidance on make-up techniques, discuss skin care concerns and offer advice. Warm up your clients with Hot Chocolate or help them unwind with a glass of fizz…

Shrewd Socializing

Ensure you regularly post client images to your social accounts. Social Media is a low cost yet effective way for you to build strong client relationships, attract new customers and a friendly, informal way to keep in touch. Include:

  • Before & After Images of Make Up Services
  • Close Up Shots of a variety of nail enhancements
  • Treatment Room Photos
  • Retail Area Photos
  • Meet the Team

If you and your team embrace the above you will ensure that you increase your salon retention and keep that till ringing!